On 30 November 2020, South African Tourism will kick off a nine week roadshow to showcase the unbelievably diverse places all across the country and to inspire South Africans to enjoy summer differently.
Starting in the Northern Cape, the Summer Different convoy will travel through each of South Africa’s nine provinces to shine a spotlight on some of the most spectacular parts of the country and unearth the hidden gems in each province. This is all in an effort to encourage people to go out and discover their country and join a nationwide journey to celebrate South Africa’s rich, diverse landscape this summer.
“After an incredibly challenging and uncertain year, everything is different, so shouldn’t we all holiday differently, too? We need to refresh travel experiences for people in South Africa. Nothing is what it used to be. We need to show them a better and different way to experience tourism in the long-term, but most importantly, show them how to do summer differently in the short-term,” says Sisa Ntshona, CEO of South African Tourism.
Since the ease of the lockdown, South Africans have been craving quick getaways to celebrate, and as summer draws closer they need the choice of many small-nyana experiences that are different in every way possible. A Sho’t Left to the next village or town or a few hours’ drive to the next province; experiencing the best of the beach or the bush, or visiting fascinating landmarks that are rich with history – people in South Africa are spoilt for choice with the options available to them in their backyard.
Ntshona notes that in addition to highlighting and encouraging local travel this summer, supporting SMMEs within the travel space who have been hard-hit by the effects of the COVID-19 pandemic is vital. It is for this reason that an SMME Workshop will be hosted in each province the Summer Different roadshow visits.
“To better understand the way forward post COVID-19 pandemic, It is crucial to understand it isn’t about moving forward at all. It’s about expanding in all directions, connecting all corners, and drawing all tourism elements and products together in a cohesive, robust and sustainable way. One that leverages every endeavour and enterprise for a singular vision of growth. It is with this in mind that we have designed the SMME Workshop framework with the approach that is restorative and regenerative by design, where economic activity builds and rebuilds overall system health for all, side to side, bottom to top, round and round. The SMME Workshops we will host in each province during our roadshow are a significant part of the drive to structurally transform our economy, rebuild the tourism sector and assist tourism trade partners to reopen post COVID-19,” Ntshona adds.
The workshops, in partnership with the “I am an entrepreneur” initiative, will take place in each province in rural developing areas discussing smart strategies and critical components of SMME growth in the digital era. SMMEs will gain insight into the latest trends and opportunities, and network with other partners that could accelerate their businesses. They will also be loaded onto the Sho’t Left platform via the tourism hub after the workshop.
The Summer Different roadshow will visit:
- Northern Cape: 2-6 December 2020
- North West: 9-13 December 2020
- Limpopo: 16-20 December 2020
- Mpumalanga: 23-27 December 2020
- Gauteng: 11-18 January 2021
- Free State: 19-25 January 2021
- Western Cape: 26 January-1 February 2021
- Eastern Cape: 2-8 February 2021
- KwaZulu-Natal: 8-15 February 2021
South Africans can find inspiration to experience summer differently via the hashtag #ShareSouthAfrica and can follow the journey online:
Issued by urban espresso on behalf of South African Tourism for the Summer Different roadshow.
For any Summer Different media requests or interviews, please contact:
Gabbi Brondani, urban espresso
Cell: +27 79 696 1800